Results

NUMBERS, WITH THE CONTEXT ATTACHED.

A percentage on its own means nothing. Each of these says what the account looked like before, what I changed, and over how long — so you can judge whether it's relevant to yours.

LEDGERLINE

Sample Meta Ads · Jan–Jun 2026

214%

Leads, up

41%

Cost per lead, down

4.6x

ROAS

$380K

Spend managed

Cost per lead by month, Jan–Jun 2026
View as table
MonthCost per lead
Jan$262
Feb$238
Mar$205
Apr$188
May$167
Jun$154

Before

[What the account looked like on day one. Structure, tracking, spend, what they'd already tried.]

What I did

[The two or three changes that actually moved the number. Be specific — the rule, the test, the angle.]

What didn't work

[Include one. It is the most persuasive paragraph on this page and nobody else writes it.]

CASA MAREA

Sample Meta Ads + SEO · 12 months

96%

Revenue, up

5.1x

Blended ROAS

340%

Organic sessions, up

62

Keywords in top 10

Organic sessions per month
View as table
MonthOrganic sessions
Month 13.1k
Month 23.3k
Month 33.8k
Month 44.4k
Month 55.2k
Month 66.1k
Month 77.3k
Month 88.4k
Month 99.8k
Month 1011.2k
Month 1112.4k
Month 1213.6k

Before

[Starting point, in one honest paragraph.]

What I did

[The changes, in order of how much they mattered.]

What didn't work

[The test you killed, and what it cost to find out.]

VERDE DENTAL

Sample Audit only · 1 week

34%

Wasted spend, down

19

Fixes shipped

6

Tracking events repaired

5 days

Turnaround

Wasted ad spend per week
View as table
WeekWasted spend
W1$2,150
W2$2,240
W3$2,080
W4$2,190
W5$1,520
W6$1,410
W7$1,380
W8$1,440

Before

[Why they came to you and what they suspected was wrong.]

What I found

[The headline finding — ideally one they had not considered.]

What happened next

[They implemented it in-house, or hired you. Both endings are worth publishing.]

HOW I REPORT.

The reporting is the product as much as the campaigns are. If you can't tell whether it's working, it isn't.

  1. A weekly written note: what I changed, what it did, what I'm doing next. Three paragraphs, not a dashboard link.
  2. One live dashboard with the four numbers that matter to your business, not the forty Meta offers.
  3. A running test log — every test, its hypothesis, its result, including the ones that lost.
  4. A monthly call, recorded, so whoever missed it can watch it at double speed.

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