Services
WHAT YOU CAN HIRE ME FOR.
Three engagements. Pick one, or stack them — most people start with Meta Ads and add a second channel once the tracking is clean. Everything is month to month after the first term, so if it stops being worth it, you stop paying for it.
META ADS MANAGEMENT
I take over your Facebook and Instagram ads end to end: structure, audiences, creative testing, budget rules and reporting. You keep ownership of everything — the ad account, the pixel, the creative files.
What's included
- Account audit & rebuild
- Automated scale & kill rules
- Full-funnel campaign structure
- Ad copy and angle writing
- Creative testing calendar
- Weekly written report
- Audience & exclusion hygiene
- Monthly call, recorded
SEO & CONTENT
Slower than ads and cheaper than ads. I fix what's technically broken, map the keywords worth owning, and brief content that answers the question someone actually typed.
What's included
- Technical & crawl audit
- Content briefs (4/month)
- Keyword and intent map
- Editing of drafts you write
- On-page fixes, prioritised
- Internal linking plan
- Competitor gap analysis
- Monthly ranking report
CHATGPT ADS MANAGEMENT
The first genuinely new ad surface in a decade, and most of your competitors aren't on it yet. Fewer bidders, cheaper attention, and nobody has settled what good looks like — which is exactly when it's worth having someone in there testing carefully rather than spending big.
What's included
- Account & campaign setup
- Conversational ad copy
- Prompt-intent research
- Placement & exclusion controls
- Landing pages built for the click
- Measured against your Meta baseline
WHEN I'M NOT
THE RIGHT CALL.
Saying this up front saves us both a call.
- You want ten channels at once. I do three, well.
- The offer hasn't sold to anyone yet. Ads make an existing yes cheaper; they don't invent one.
- You need someone in your office, or on call in a timezone far from UTC−5.
- You want the reporting to only ever show good news.
QUESTIONS PEOPLE ASK.
Who owns the ad account and the creative?
You do, always. I work inside your Business Manager as a partner, not the other way round. If we stop working together you keep the account, the pixel, the audiences and every file — no handover fee, no hostage situation.
Do you make the creative?
[Describe what you actually do here — angles and copy yes, production maybe, and who you work with for video edits.]
How fast will I see something?
Ads: the rebuild is live in 2–3 weeks and the first honest read on performance is around 30 days, once the tests have enough data to mean anything. SEO: 3–4 months before the graph does anything interesting. Anyone promising faster is showing you a different graph.
How do I pay you from the US?
[Bank transfer, Wise, or whatever you use — plus a line on invoicing terms and the contract you work under.]
Not sure which one?
Send me the account and the last three months. I'll tell you which of the three is worth your money — including "none of them, fix the offer first".